The global shower gel market is anticipated to grow at a positive CAGR of 3.6% by 2023, according to this report by Radiant Insights.

According to the report, the market is driven by an increase in the use of shower gels, and an increase in sales in malls and supermarkets as compared to conventional soap bars.

Based on type, the market is segmented by soap type and surfactant type. Soap type is expected to dominate the market in the forecast period due to inflated demands for fragrant shower gels.

Other factors such as pricing, consumer awareness, disposable income, and increasing urbanization are likely to propel the market demand in the near future.

By application, the segmentation for shower gel market includes men, women, and kids. The kids segment is expected to dominate the market growth in the forecast period due to the rise in demand and availability of shower gels with multiple variants.

The key players include Unilever, Beiersdorf AG, Proctle& Gamble, Colgate Palmolive Company, L’Oreal S.A., KAO, SANA, Indian Tobacco Company Limited, L’Occitane, Godrej Consumer Products, BVLGARI, and Natura Cosmeticos, Sam Chanel, Reckitt and Benckiser Group PLC, and Alcitor.

Photos: Into the Gloss – The Best Smelling Shower Gels